Breastfeeding disparities among African American women will be significantly reduced by 2020, and 82% of their babies receive breast milk at birth.



Revised Mission Statement:   (December, 2013)

Reaching Our Sisters Everywhere (ROSE) is a member network that was founded to address breastfeeding disparities among people of color nationwide through culturally competent training, education, advocacy, and support. With a focus on increasing breastfeeding initiation and duration rates, ROSE seeks to normalize breastfeeding by serving as a catalyst that provides resources and networking opportunities for individuals and communities.

ROSE will pursue a strategic direction that:

  1. Empowers a growing cadre of advocacy-oriented “community transformers;”
  2. Pursues a seat at the table of leaders who are developing policies for health care services that support breastfeeding activities through state and federal funding;
  3. Provides technical assistance to governmental agencies to enhance Steps 3 and 10 of the Baby Friendly Hospital Initiative, addressing prenatal and postpartum support services needed at the time of discharge;
  4. Establishes and implements national and regional initiatives that will enhance and strengthen family and community breastfeeding programs, such as:
  5. Accepts its leadership role and become a resource for a network of maternal health providers, health care agencies, and community health activists; and
  6. Expands the organization’s financial and human resources, and institute an effective management and governance structure able to sustain a national organization



ROSE seeks to enhance, encourage, support, promote, and protect breastfeeding throughout the USA, by working to reduce the breastfeeding disparities among African American women, and to strengthen the health of their babies and families through, mentoring, training, breastfeeding support groups, social support, outreach, education, legislation, health policies, and social marketing.